What are the reasons for Rolex’s success in your opinion? The answer starts from the name and is not as obvious as it seems.
It was July 2, 1908 when Hans Wilsdorf filed the Rolex brand. The name was chosen on the basis of five requirements: short, of a maximum of five letters; that it was easily pronounced in all languages; that it sounded good; easy to remember; aesthetically pleasing once written on a watch. In short, he had to respond to marketing needs, when marketing did not yet exist.
Among the first patents, in 1926 there was the first waterproof wristwatch in the world, the Oyster; in 1931 the Perpetual rotor, a free rotor mechanism, precursor of the current automatic winding systems and two years later the Rolesor alloy, a combination of steel and gold, still used with the Rolesium platinum version. Shortly before the 1950s, the collections that will ensure a future for fake rolex appeared: the DateJust was born in 1945, in 1949 the Oyster evolved in lines and in the mechanism, assuming the current almost definitive forms, in 1953 the Submariner arrived, the first automatic diving wristwatch, and the Explorer, which paid homage to the first ascent of Mount Everest.
Hans Wilsdorf died in 1960, not without having secured a future for the brand. In 1945 he had in fact set up the Hans Wilsdorf Foundation in Geneva, whose main purpose is to ensure the survival and development of Rolex and to allocate, if available, donations to charities in the canton of Geneva. On his death, the leadership passes to André J. Heiniger and the golden period of the brand begins. Technological research aimed at improving production and service, branching distribution, the severity of controls, but in particular a global vision of market policy, are all initiatives that have made replica rolex a unique phenomenon in watchmaking.
